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Amazon Business Empowerment Report Highlights Prospects Of Independent Sellers Leveraging Innovative Tools And Brand Building

  • Amazon.Com, Inc. (NASDAQ: AMZN) has buoyed the product sales of small and medium-sized businesses across the U.S., creating ample job opportunities, the tech giant said in its U.S. Small Business Empowerment Report.

  • More than 60% of sales in Amazon's stores are from independent sellers—most of which are from small and medium-sized businesses.

  • The report highlights unique tools like Amazon Vine, a program that helps independent sellers get product reviews from Vine Voices, a community of unbiased and insightful reviewers.

  • Leveraging these tools, independent sellers sold over 4.1 billion products and averaged over $230,000 in sales in Amazon's stores in 2022.

  • Brand owners in the U.S. grew sales by over 20% year-over-year in Amazon's stores.

  • Selling in Amazon's stores has also enabled independent sellers to create an estimated 1.5 million jobs in the U.S.

  • Also Read: 'You'll Never Go To Amazon:' Bill Gates Predicts AI Agents Will Replace Search And Shopping Websites

  • "All these years later, having met many sellers in person, I remain blown away by their brand building, agility, and ability to look around corners and anticipate new product trends," said Doug Herrington, CEO of Amazon Worldwide Stores.

  • "I am proud that hard-working, diverse, and smart entrepreneurs continue to find success growing their businesses in Amazon's store, and I appreciate the immense value that together, we are able to bring to customers around the world."

  • Price Action: AMZN shares are trading lower by 0.05% to $114.95 on the last seen Tuesday.

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This article Amazon Business Empowerment Report Highlights Prospects Of Independent Sellers Leveraging Innovative Tools And Brand Building originally appeared on Benzinga.com

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