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Amazon Unveils First Of Its Kind Bedside Sleep Tracker: Checkout Features

  • Amazon.com Inc (NASDAQ: AMZN) announced a contactless gadget that can monitor people's sleep.

  • The online retailer said its $139.99 sleep gadget, dubbed Halo Rise, tracks room temperature, humidity, and light, plus the breathing patterns of the person closest to it.

  • Advanced machine learning and sensor technology provide highly accurate ambient analysis of sleep patterns.

  • The device can personalize a person's bedtime and morning routines when paired with Alexa.

  • Like Apple Inc (NASDAQ: AAPL) and Alphabet Inc's (NASDAQ: GOOGL) Google, Amazon has invested in consumer health-tracking technology.

  • Reuters reported that the companies have sometimes drawn regulatory scrutiny for sensitive information it aimed to collect, like body fat percentage via its fitness wristband Halo.

  • The Halo Rise is not a medical device and not FDA-approved, the report noted.

  • The sleep device will encrypt health data and has no camera or microphone.

  • The device has an option to manually put it into Standby mode, which turns off the sensor technology that tracks sleep.

  • Price Action: AMZN shares are down 1.34% at $116.43 during the premarket session on the last check Thursday.

  • Photo Via Company

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