Microsoft executives wanted the app to boost the company's multibillion-dollar advertising business, and Bing search and draw more users to Teams messaging and other mobile services, the Information reports.
Microsoft mulled building the app to loosen the hold of Google and Apple on the mobile search space, Reuters reports.
Microsoft hoped to emulate Tencent Holding Ltd's (OTC: TCEHY) successful mobile strategy with the all-in-one app that people do not need to leave to access its other offerings.
Tencent's WeChat app, which combines messaging with shopping, online games, news, and various services, including grocery orders, inspired top Microsoft executives.
Microsoft CEO Satya Nadella had pushed for the Bing search service to perform better with Teams and Outlook.
Price Action: MSFT shares traded lower by 0.97% at $242.75 premarket on the last check Wednesday.
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