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Microsoft Eyes Super App, Taking A Leaf Out Of Tencent's Playbook

  • Microsoft Corp (NASDAQ: MSFT) eyed building a "super app" capable of combining shopping, messaging, web search, news feeds, and other services in a one-stop smartphone app.

  • Microsoft executives wanted the app to boost the company's multibillion-dollar advertising business, and Bing search and draw more users to Teams messaging and other mobile services, the Information reports.

  • Unlike Apple Inc (NASDAQ: AAPL) and Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL), Google Microsoft does not operate a mobile app store for smartphone users.

  • Microsoft mulled building the app to loosen the hold of Google and Apple on the mobile search space, Reuters reports.

  • Microsoft hoped to emulate Tencent Holding Ltd's (OTC: TCEHY) successful mobile strategy with the all-in-one app that people do not need to leave to access its other offerings.

  • Tencent's WeChat app, which combines messaging with shopping, online games, news, and various services, including grocery orders, inspired top Microsoft executives.

  • Tesla Inc (NASDAQ: TSLA) CEO Elon Musk, who also owns Twitter, has shown interest in building a super app named "X" that combines many services.

  • Microsoft CEO Satya Nadella had pushed for the Bing search service to perform better with Teams and Outlook.

  • Price Action: MSFT shares traded lower by 0.97% at $242.75 premarket on the last check Wednesday.

  • Photo via Wikimedia Commons

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