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Minnesota reaches settlement agreement with e-cigarette maker Juul

Alexis Keenan
·Reporter
·2 分鐘文章

Minnesota has reached a settlement agreement with e-cigarette manufacturer Juul Labs and its major shareholder Altria Group (MO) over ads that allegedly violated state laws by targeting minors.

The state’s attorney general, Keith Ellison, announced the settlement on Monday, but held back the terms of the agreement. Ellison said in a press release that those details will be announced “soon.”

“One of my goals in bringing this case was to send a message: We will not tolerate youth marketing of nicotine products in Minnesota,” Ellison said in a statement sent to Yahoo Finance.

Juul brand vape cartridges are pictured for sale at a shop in Atlanta, Georgia, U.S., September 26, 2019. Picture taken September 26, 2019. REUTERS/Elijah Nouvelage
Juul brand vape cartridges are pictured for sale at a shop in Atlanta, Georgia, U.S., September 26, 2019. (REUTERS/Elijah Nouvelage) (Elijah Nouvelage / Reuters)

Ellison filed suit against Juul in 2019 — and later added Altria as a defendant — claiming that the pair disregarded consumer protection laws, breached a duty of reasonable care, and created a public nuisance.

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The settlement comes within days of Juul’s largest multi-state agreement to date to end a string of disputes over its allegedly deceptive ads targeting children. On Wednesday, state attorneys general for California, Colorado, Illinois, Massachusetts, New Mexico, New York, and the District of Columbia announced a $462 million settlement with the company over alleged violations of their respective consumer protection laws.

Juul did not admit wrongdoing in entering the multi-state settlement.

Electronic cigarette devices made by JUUL (L) and Suorin are shown in this picture illustration taken September 14, 2018. TO MATCH SPECIAL REPORT VAPING-REGULATION/JUUL REUTERS/Mike Blake/Illustration
Electronic cigarette devices made by JUUL (L) and Suorin are shown in this picture illustration taken September 14, 2018. (REUTERS/Mike Blake/Illustration) (Mike Blake / reuters)

In a statement concerning the settlement with the seven attorneys general, Juul said the agreement represents another critical part in its "ongoing commitment to resolve issues from the company’s past" and moves the company to near total resolution of its historical legal challenges.

According to Juul, the company’s multi-state settlement brought its settlements with states and territories to $1 billion. The figure is in addition to its effort to resolve more than 5,000 private U.S. lawsuits involving approximately 10,000 plaintiffs.

Alexis Keenan is a legal reporter for Yahoo Finance. Follow Alexis on Twitter @alexiskweed.

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