Nike Cuts Ties With NBA Player Kyrie Irving

• Nike Inc (NYSE: NKE) officially severed ties with basketball player Kyrie Irving.

• The shoe and athletic apparel maker took the decision a month after suspending the Brooklyn Nets player over his promotion of an anti-Semitic movie, the WSJ reports.

• The partnership with the player resulted in a sneaker line popular with professional athletes and consumers.

• Irving had expressed regret for his actions and said promoting the documentary was a mistake.

• Nike’s relationship with the player had issues since late 2021 when he took to social media to complain his unhappiness with the design for his shoes.

• With the decision, Nike has joined the likes of Adidas AG (OTC: ADDYY), which ended a partnership with rapper Kanye West over his anti-Semitic comments.

• Price Action: NKE shares are trading higher by 0.07% at $109.70 in premarket on the last check Tuesday.

• Photo Via Company

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