Americans love their three-row SUVs. Korean automaker Kia is hoping they’ll love an electric version just as much.
Headwinds such as elevated prices compared to gas vehicles, higher financing costs, and lack of charging infrastructure among other issues have put a lid on EV growth in the US. But on the flip side, it’s an extremely advantageous time for consumers looking to buy or lease an EV.
A new report finds that some popular EVs and hybrids in the US are now selling below MSRP, suggesting demand for sought-after electrified vehicles may be slipping.