JioCinema, the streaming platform run by India's Reliance Industries, on Thursday cut prices of its premium offering to as low as 29 rupees ($0.3480) a month, heating up competition for Netflix and Amazon Prime. Reliance runs multiple TV channels and JioCinema streaming app through its media unit Viacom18 and has a sizeable hold over India's $28-billion media and entertainment market. An advertisement-free version would start at an introductory price of 29 rupees per month for streaming on a single device and go up to 89 rupees for a "Family" plan to stream on four simultaneous devices, JioCinema said in a statement.
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