前收市價 | 0.0100 |
開市 | 0.0100 |
買盤 | 0.0000 |
賣出價 | 0.0300 |
拍板 | 72.50 |
到期日 | 2024-06-21 |
今日波幅 | 0.0100 - 0.0100 |
合同範圍 | 無 |
成交量 | |
未平倉合約 | 881 |
Danone, whose CEO first reached out to the International Olympic Committee (IOC) in mid-2022 to get involved, is betting on the Paris Games' focus on health and nutrition to boost summer sales of its yoghurts and plant-based products. Dozens of major French companies have emerged as first-time partners of the Olympic Games this year, hoping to take advantage of the sales opportunities and marketing exposure the event typically gives sponsors. Through press releases and marketing materials, the IOC has made it clear that sponsors selling food and beverages - including Coca Cola bottled water and Nestle's Garden Gourmet meat alternatives - are part of a drive by the Olympics to promote health and wellness.
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