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One of the more oft-cited phenomena in the market is the Santa Claus rally, which if you’re a believer implies that you should plan ahead with stocks to buy that can benefit from this trend. Per Investopedia, the Santa Claus rally “describes a sustained increase in the stock market that occurs in the week leading up to Dec. 25.” To be clear, “there seems to be some disagreement over whether these rallies happen in the week leading up to Christmas, or if it’s the week after Christmas until Jan 2.