The family-run business has made a series of questionable moves as the company now weighs going private.
A well-timed trade in GameStop's options reaped a handsome profit on Friday after an account associated with "Roaring Kitty," a stock influencer and longtime champion for the video game retailer, published a cryptic post on social media platform X. The post from "Roaring Kitty," whose real name is Keith Gill, showed an image from the 1999 film "Toy Story 2" altered to show a dog's face placed over one of the characters. This was the first post in more than two months from Gill, whose social media updates are eagerly followed by retail traders and often ignite a frenzy of activity in the shares and options of stocks he mentions.
It has been a while since GameStop has caused a stir in the stock market. Now, shares look like they are re-entering the spotlight, thanks to a post by trader Keith Gill on Friday, as well as the videogame retailer’s coming earnings report. GameStop stock went on a roller-coaster ride in May after Gill, known as Roaring Kitty on social media sites, posted a series of cryptic posts about the company for the first time in years, reigniting the meme-stock frenzy.