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【商業智慧】Amazon最初不叫Amazon? Did you know Amazon wasn't originally called Amazon?

從1995年,亞馬遜這個跨境電商的購物量一直在擴大。 2020年亞馬遜的純利高達81億美元,較上一年增長了220%。但你知道Amazon原本的名稱不是Amazon嗎?公司改名看似很容易,但其實十分困難,很多企業家為了它而掙扎好久。

Amazon 最初被稱為 「Cadabra, Inc.」, 取自魔法咒語「abracadabra」,寓意生意會像魔法般快速增長。然而,自從一位律師把Cadabra聽錯為Cadaver(屍體的意思)後,Amazon 創辦人 Jeff Bezos發現不太吉利,了解到有改名的需要。於是他就打算改一個A字開頭的名字,方便在網絡索引排在較前的位置。

他打開字典逐隻逐隻字看,終於選擇了Amazon一詞,因為亞馬遜河流是世上最大的河流,符合Jeff Bezos寄望Amazon成為世界上最大的網上書店的理念,所以起用了這個名字,因此亞馬遜河也是Amazon的原始商標。

Amazon的Logo其實亦暗藏彩蛋,那個橙色的箭嘴,其實是一個微笑,希望所有顧客都會滿意Amazon的服務。而箭嘴從A指向Z,則代表從A到Z的貨品,我們都有售賣,顯示其多元化業務。

Since 1995, the gross merchandise value of the cross-border e-commerce giant, Amazon, has been expanding. In 2020, Amazon's net profit reached $8.1 billion, a 220% increase from the previous year. But did you know that Amazon's original name wasn't Amazon? Changing a company's name might seem easy, but it's actually very challenging, and many entrepreneurs struggle with it for a long time.

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Amazon was initially called "Cadabra, Inc.," derived from the magic spell "abracadabra," implying that the business would grow as if by magic. However, after a lawyer misheard "Cadabra" as "Cadaver" (meaning corpse), Amazon founder Jeff Bezos realized the name was not very auspicious and recognized the need for a change. He decided to choose a name starting with 'A' to appear early in alphabetical listings.

He went through the dictionary word by word until he finally selected "Amazon," because the Amazon River is the largest river in the world, aligning with Jeff Bezos' aspiration for Amazon to become the world's largest online bookstore. Thus, the Amazon River became the original trademark for Amazon.

The Amazon logo also contains an Easter egg; the orange arrow is actually a smile, hoping all customers are satisfied with Amazon's services. The arrow pointing from A to Z represents that we sell goods from A to Z, showcasing its diversified business.

編輯/製圖:Business Digest

原文

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