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Apple loses top spot in China market with shipments down 6.6% in Q1, data shows

Reuters
·1 分鐘文章
FILE PHOTO: People look at the new iPhone 15 Pro as Apple's new iPhone 15 officially goes on sale across China at an Apple store in Shanghai

(Reuters) - Apple lost its crown as China's biggest smartphone seller in the first quarter of 2024 as its smartphone shipments fell 6.6% from a year ago amid intense competition, preliminary data from research firm IDC showed on Thursday.

Honor and Huawei were tied for the top spot, with Honor's market share rising to 17.1% and Huawei's share climbing to 17%, IDC said, while the iPhone maker's market share fell to 15.6%.

The IDC declares a statistical tie when the difference between the share of revenue or shipments between two or more vendors is 0.1% or less.

"Apple's price promotions in the quarter were unable to mitigate the impact of the intense competition from Android players," Arthur Guo, senior research analyst at IDC China said in the report.

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Overall smartphone shipments in China rose 6.5% to 69.3 million units, according to IDC.

Earlier this week, data from research firm Counterpoint showed Apple's smartphone shipments in China tumbled 19% in the first quarter of the year, the worst performance since 2020.

(Reporting by Mrinmay Dey in Bengaluru; Editing by Varun H K)