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Eze Perfumes: India’s Fragrance Footprint Expands to US!

Eze Perfumes (Photo: Business Wire)
Eze Perfumes (Photo: Business Wire)
Purvi Jain Bafna, CEO of Sawai Fragrances USA (Photo: Business Wire)
Purvi Jain Bafna, CEO of Sawai Fragrances USA (Photo: Business Wire)

NEW YORK, May 10, 2024--(BUSINESS WIRE)--A year since its launch under Incredible Indriya, Eze Perfumes, the first direct-to-consumer (D2C) perfume from Sawai Fragrance, a leading manufacturer of fragrances, has rolled out its expansion plans to go global by foraying into the US markets. This move not only signifies its ambition to cater to discerning consumers worldwide but also underlines its vision to establish India as a prominent fragrance hub on the global stage, by showcasing the essence of Indian perfumery through its products.

With a commitment to excellence to craft fine fragrances, Eze Perfumes has unveiled its exquisite collection of 8 fragrances –

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  • 3 for men: Eze Nomad, Eze Surge and Eze Elation

  • 3 for women: Eze Joy, Eze Flow, Eze Awe

  • 2 in the unisex category: Eze Vibe and Eze ID.

In addition to its online presence, Eze Perfumes has established a robust retail network in the US, with products available in over 400 Fragrance Outlets Stores, and 100 duty free stores in South America by Top Brands ensuring a widespread accessibility for consumers nationwide. Building on its global success, Eze Perfumes has expanded its footprint to several places, including Panama, Puerto Rico and Mexico, consumers worldwide.

Purvi Jain Bafna, CEO of Sawai Fragrances USA, says, "With Eze Perfumes' expansion into the US market, we are not just introducing fragrances; we are sharing a piece of India's aromatic heritage with the world. Our vision is to establish India as a leading fragrance hub globally, and entering the US market is a significant step towards achieving that goal. We are excited to bring the essence of Indian perfumery to discerning consumers worldwide."

Kanishka Jain, Director at Incredible Indriya, says, "Expanding into the US markets marks a significant milestone for Eze Perfumes. As staunch supporters of the Made in India initiative, we are thrilled to introduce our authentic home-grown fragrances to a global audience."

Adding to this Rohan Bafna, Partner at Sawai Fragrances USA says, "I am thrilled to be part of this momentous chapter as Eze Perfumes expands its fragrant tale in the US. Our journey is about forging connections, igniting passions, and creating lasting memories through the art of perfumery."

Eze Perfumes’ expansion into the US marks a significant stride in its mission to bring the essence of Indian perfumery to a global audience, a move that promises a sensory adventure.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240510478877/en/

Contacts

Nidhi Mulchandani: 7385887891 | nidhi.mulchandani@adfactorspr.com