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Hilton Hotels Launches New Brand 'Spark By Hilton'

  • Hilton Worldwide Holdings Inc (NYSE: HLT) has launched Spark by Hiltonthe newest addition to its portfolio of brands.

  • Spark by Hilton has created a new premium economy lodging option to meet the needs of guests and owners seeking value, quality and consistency.

  • For developers, Spark by Hilton leverages a conversion model to offer investment option for owners.

  • The new brand has incorporated elements, including thoughtful simplicity, reliable service, unexpected touches and consistent quality.

  • "In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travelers," said Matt Schuyler, chief brand officer, Hilton.

  • Price Action: HLT shares are trading higher by 3.28% at $133.71 on the last check Wednesday.

  • Photo Via Company

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