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WWE Announces Twitch Partnership, Unveils New Viewing Experience

  • World Wrestling Entertainment, Inc. (NYSE: WWEhas announced a multi-year partnership with Amazon (NASDAQ: AMZN) owned interactive live streaming service Twitch.

  • The partnership will mark the return of the official WWE channel along with various WWE Superstar channels that will broadcast live and exclusive content.

  • To bring WWE fans closer to the action, the organization will debut a companion sidecast to Monday Night RAW to provide an immersive backstage experience and give fans a sneak peek.

  • The weekly viewing experience of the companion sidecast will be hosted by a rotating lineup of personalities. It will also feature regular appearances from popular WWE Superstars.

  • Besides hosting wrestling matches, the WWE channel will serve exclusive content, such as backstage interviews, to bridge the gap between WWE Superstars and their fans.

  • The official WWE channel on Twitch will also be home to other live productions and serve as an alternate live streaming feed for WWE's premium live event press conferences.

  • Price Action: WWE shares are down 1.89% at $99.73 on the last check Monday.

  • Photo via Wikimedia Commons

  • Note: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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This article WWE Announces Twitch Partnership, Unveils New Viewing Experience originally appeared on Benzinga.com

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