WWE Announces Twitch Partnership, Unveils New Viewing Experience

• World Wrestling Entertainment, Inc. (NYSE: WWE) has announced a multi-year partnership with Amazon (NASDAQ: AMZN) owned interactive live streaming service Twitch.

• The partnership will mark the return of the official WWE channel along with various WWE Superstar channels that will broadcast live and exclusive content.

• To bring WWE fans closer to the action, the organization will debut a companion sidecast to Monday Night RAW to provide an immersive backstage experience and give fans a sneak peek.

• The weekly viewing experience of the companion sidecast will be hosted by a rotating lineup of personalities. It will also feature regular appearances from popular WWE Superstars.

• Besides hosting wrestling matches, the WWE channel will serve exclusive content, such as backstage interviews, to bridge the gap between WWE Superstars and their fans.

• The official WWE channel on Twitch will also be home to other live productions and serve as an alternate live streaming feed for WWE's premium live event press conferences.

• Price Action: WWE shares are down 1.89% at $99.73 on the last check Monday.

• Photo via Wikimedia Commons

• Note: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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