Apple’s long-awaited artificial intelligence plans leave a slightly sour taste. Anyone who has tried to use the tech giant’s buggy voice assistant Siri shouldn’t get their hopes up. The event itself did little to answer the question of why Apple, with its huge piles of cash and decades of engineering expertise, hadn’t developed an in-house AI system that works as well as or better than OpenAI—with which it is partnering.
Now that Apple is out of the way, the race for S&P 500 market-value dominance is between Nvidia and Microsoft. And Microsoft is still the favorite.
To anyone watching the stock market over the last year, it would seem the letters "AI" are akin to a magic wand that will pump up the share price of any company involved in it. That sprinkle of pixie dust has made chipmaker Nvidia the world's second-most valuable company after Microsoft, which in turn has seen its own shares rise 30% in the last 12 months, leaving Apple in the number three spot. So when loyal fans - and tech analysts - around the world gathered to watch Apple's annual Worldwide Developers Conference (WWDC 2024) on Monday, it was with the expectation of seeing a dazzling array of AI features that would put the iPhone maker in good standing to compete in this area with market-leader Microsoft.