Apple on Monday unveiled a range of AI-enabled features and software enhancements for its devices, including the iPhone, in a bid to bolster sagging sales. The announcements at its Worldwide Developers Conference (WWDC 2024) were aimed at showing investors that Apple was making progress in AI at a time when tech giants Microsoft and Alphabet have overhauled their offerings by leveraging advanced AI technologies. * ChatGPT integration: Apple is incorporating the technology so that its systems can better understand images and documents, and for users to compose and edit text messages.
"And visitors will have to check their Apple devices at the door, where they will be stored in a Faraday cage," he said on the social media platform. Earlier in the day, Apple announced a slew of AI features across its apps and operating platforms and a partnership with OpenAI to bring the ChatGPT technology to its devices. Apple said it had built AI with privacy "at the core" and it would use a combination of on-device processing and cloud computing to power those features.
Apple just kicked off a brand new era for the company with the introduction of its first generative AI features for the iPhone.