Choice Hotels (CHH) focuses on enhancing the value proposition for franchise owners to drive growth. However, the uncertain macroeconomic environment is a concern.
Oracle (ORCL) Hospitality signs an agreement with Choice Hotels to extend its AI-powered merchandising solution, Oracle Nor1, to the latter's portfolio of upscale hotels.
Choice Hotels' (CHH) Everhome Suites brand traction and interest from commercial real estate investors underscore its potential for success.