前收市價 | 2.5200 |
開市 | 7.0000 |
買盤 | 0.0000 |
賣出價 | 0.0000 |
拍板 | 120.00 |
到期日 | 2024-10-18 |
今日波幅 | 7.0000 - 7.5000 |
合同範圍 | 無 |
成交量 | |
未平倉合約 | 1.95k |
As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage -- digital video advertising now eclipses spending on traditional television ads. The shift in spending and competition from tech players like Amazon has taken a toll on media companies' financial results, raising the stakes for the annual showcase of TV content to attract spending commitments from advertisers.
Digital ads are getting an important upgrade.
Shares are down more than 10% over the last thirty days.