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  • Reuters

    Analysis-Google acquiring HubSpot would bolster bid to challenge Microsoft

    Google parent Alphabet's potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to compete against Microsoft in offering cloud-based applications to companies. Reuters reported last month that Google was exploring an offer for HubSpot. Such a deal would be Google's biggest, expanding its products and applications that serve businesses, analysts and investment bankers said in interviews.

  • Yahoo Finance

    Google tweaks the business of clicks

    The gatekeeper of the internet is revamping its most important product, but it's not clear how advertising fits into AI-infused answers.

  • Motley Fool

    Alphabet Still Has a Ton of Upside Because of This

    Alphabet's bread and butter is search and advertising, but there's so much more to its business.