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MCD Jan 2026 245.000 call

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  • Reuters

    McDonald's loses Chicken Big Mac trademark in Europe

    BRUSSELS (Reuters) -McDonald's does not have the exclusive right to the term "Big Mac" for poultry products in Europe after five straight years of not using it, the region's second top court said on Wednesday, handing a partial win in a long-running trademark dispute to the U.S. fast-food chain's Irish rival Supermac's. The Luxembourg-based General Court's ruling centred on Supermac's attempt in 2017 to revoke McDonald's use of the name Big Mac, which the U.S. company had registered in 1996 for meat and poultry products and services rendered at restaurants. The European Union Intellectual Property Office (EUIPO) dismissed Supermac's application for revocation and confirmed McDonald's use of the term for sandwiches using beef or chicken, prompting the Irish company to challenge the decision.

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    Why McDonald's (MCD) Outpaced the Stock Market Today

    McDonald's (MCD) concluded the recent trading session at $259.75, signifying a +0.33% move from its prior day's close.