Paramount Global (PARA) is set to increase prices for most of its Paramount+ subscriptions, starting Aug 20.
The revision in pricing comes at a time when merger talks between Non-Executive Chairwoman Shari Redstone and David Ellison's Skydance Media for a potential sale of Redstone's controlling stake in Paramount Global to the independent studio have failed, according to sources. The Paramount+ Essential subscription rate will increase by $2, to $7.99 a month for new subscribers, effective Aug. 20.
Paramount's troubles have media veterans whispering about what could be next.