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Adidas says it has started an investigation into allegations of “compliance violations” in China, a key market for its sportswear.
"Adidas takes allegations of possible compliance violations very seriously and is clearly committed to complying with legal and internal regulations and ethical standards in all markets where we operate," it said in a statement. Adidas shares were down 4% at 216 euros by 1030 GMT. The claims "highlight the challenges many companies face in maintaining consistent oversight and control of their digital operations in the Chinese market," said Jacques Roizen, managing director of China consulting at Digital Luxury Group in Shanghai.