| 前收市價 | 60.29 |
| 開市 | 60.29 |
| 買盤 | 70.10 |
| 賣出價 | 72.85 |
| 拍板 | 110.00 |
| 到期日 | 2026-12-18 |
| 今日波幅 | 60.29 - 60.29 |
| 合同範圍 | 無 |
| 成交量 | |
| 未平倉合約 | 1 |
- Reuters
UPDATE 1-Airbnb launches new global marketing strategy geared around experiences
Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday. The San Francisco-based company's newest category called "Icons" features 11 global experiences - including concerts and celebrity meet and greets - for free or under $100 to try to attract a larger audience. "Icons is a compelling new way to do marketing...and help shift the brand to be more than just a place to stay and create space to offer new products and services," CEO Brian Chesky told Reuters, adding that they have reallocated a portion of its marketing budget towards the campaign.
ReutersAirbnb launches new global marketing strategy geared around experiences
Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday. The San Francisco-based company's newest category called "Icons" features 11 global experiences - including concerts and celebrity meet and greets - for free or under $100 to try to attract a larger audience. "Icons is a compelling new way to do marketing...and help shift the brand to be more than just a place to stay and create space to offer new products and services," CEO Brian Chesky told Reuters, adding that they have reallocated a portion of its marketing budget towards the campaign.
- Reuters
Airbnb launches new global marketing strategy as ad engagement falls flat
Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday. The San Francisco-based company's newest category called "Icons" features 11 global experiences - including concerts and celebrity meet and greets - for free or under $100 to try to attract a larger audience. "Icons is a compelling new way to do marketing...and help shift the brand to be more than just a place to stay and create space to offer new products and services," CEO Brian Chesky told Reuters, adding that they have reallocated a portion of its marketing budget towards the campaign.
