Based on the average brokerage recommendation (ABR), Booking Holdings (BKNG) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?
Top companies are focused on the things that create shareholder value, and they want their investors to focus on those things as well.
The latest trading day saw Booking Holdings (BKNG) settling at $3,989.10, representing a +0.43% change from its previous close.