- Reuters
UPDATE 1-Disney has dramatically cut traditional TV spending, CEO says
Walt Disney has cut its investment in programming for traditional television networks pretty dramatically as part of its strategy to maximize audiences and profit in the streaming TV era, Chief Executive Bob Iger said on Wednesday. Iger said he looked expansively at traditional media when he came out of retirement to return to Disney as CEO in November 2022. He concluded that traditional channels such as ABC still serve as an important marketing tool and help reach older viewers who are not watching series such as "Abbott Elementary" on Disney's streaming platforms.
- Reuters
Disney has dramatically cut traditional TV spending, CEO says
Walt Disney has cut its investment in programming for traditional television networks pretty dramatically as part of its strategy to maximize audiences and profit in the streaming TV era, Chief Executive Bob Iger said on Wednesday. Iger said he looked expansively at traditional media when he came out of retirement to return to Disney as CEO in November 2022. He concluded that traditional channels such as ABC still serve as an important marketing tool and help reach older viewers who are not watching series such as "Abbott Elementary" on Disney's streaming platforms.
- Reuters
Disney to dramatically cut spending for traditional TV networks
Walt Disney will cut its investment in programming for traditional television networks pretty dramatically as the company navigates the consumer shift to streaming, Chief Executive Bob Iger said on Wednesday. Iger said linear channels such as ABC still serve as an important marketing tool and reach older viewers who are not watching series such as "Abbott Elementary" on Disney's streaming platforms. Still, the goal is to "reduce pretty dramatically our investment in content specifically aimed at those traditional networks," Iger said at the MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York.
