- Reuters
McDonald's top US exec denounces viral reports of runaway prices
McDonald's top U.S. executive denounced viral reports of runaway Big Mac prices as painting an inaccurate picture of the company, which has seen its profits surge by roughly a third since 2019 and is now preparing to roll out $5 combo meals. "I can tell you that it frustrates and worries me, and many of our franchisees, when I hear about an $18 Big Mac meal being sold," said McDonald's USA President Joe Erlinger in an open letter published on the burger giant's website on Wednesday. "More worrying, though, is when people believe that this is the rule and not the exception, or when folks start to suggest that the prices of a Big Mac have risen 100% since 2019."
- Yahoo Finance Video
Burger King to offer $5 meal deal: Fast food's value hack
As consumers tighten their purse strings in the face of inflation, Burger King has become the latest fast food chain to prioritize value offerings strategically to attract cost-conscious diners. The company confirmed a new $5 meal deal aimed at catering to customers seeking affordable options. Yahoo Finance's Brad Smith and Seana Smith break down the details, shedding light on the factors driving restaurants toward value-oriented strategies to boost profits. For more expert insight and the latest market action, click here to watch this full episode of Morning Brief. This post was written by Angel Smith
- Reuters
Burger King to launch $5 value meal
Bloomberg News first reported on the details of Burger King launching the $5 meal, adding that it will be launching the deal ahead of McDonald's. Burger King's deal would include a choice of one of three sandwiches with nuggets, fries and a drink, according to the Bloomberg report.
