- WSJ
Shake Shack—the Anti-Fast Food Chain—Turns to Drive-Thru as It Expands
Shake Shack built a $4 billion business as an alternative to fast food, with gourmet cachet and lofty prices. But as it expands, it’s embracing a proven fast-food strategy—drive thru—while trying to preserve its premium branding. Photo: Shake Shack
- Reuters
McDonald's top US exec denounces viral reports of runaway prices
McDonald's top U.S. executive denounced viral reports of runaway Big Mac prices as painting an inaccurate picture of the company, which has seen its profits surge by roughly a third since 2019 and is now preparing to roll out $5 combo meals. "I can tell you that it frustrates and worries me, and many of our franchisees, when I hear about an $18 Big Mac meal being sold," said McDonald's USA President Joe Erlinger in an open letter published on the burger giant's website on Wednesday. "More worrying, though, is when people believe that this is the rule and not the exception, or when folks start to suggest that the prices of a Big Mac have risen 100% since 2019."
- Yahoo Finance Video
Burger King to offer $5 meal deal: Fast food's value hack
As consumers tighten their purse strings in the face of inflation, Burger King has become the latest fast food chain to prioritize value offerings strategically to attract cost-conscious diners. The company confirmed a new $5 meal deal aimed at catering to customers seeking affordable options. Yahoo Finance's Brad Smith and Seana Smith break down the details, shedding light on the factors driving restaurants toward value-oriented strategies to boost profits. For more expert insight and the latest market action, click here to watch this full episode of Morning Brief. This post was written by Angel Smith
