- Reuters
Netflix hits 40 million users for ad-supported plan
The jump comes at a time when streaming companies are facing stiff competition and introducing bundles with their rivals to retain subscribers. Netflix, which launched the ad-supported plan in November 2022, said that 40% of all sign-ups come from those plans in the countries where they are available. Netflix also said it will launch an in-house advertising technology platform by the end of 2025.
- Yahoo Finance
Netflix ad tier reaches 40 million monthly active users
The announcement marked a big increase from the 5 million users the company disclosed one year ago.
- Bloomberg
Netflix Says Users of Subscription Plan With Ads Hit 40 Million
(Bloomberg) -- Netflix Inc. said monthly active users of its advertising-supported subscription plan reached 40 million, and that it will launch an in-house ad technology platform to support this growing part of its business.Most Read from BloombergSlovak Premier Fighting for Life After Assassination AttemptChina Considers Government Buying of Unsold Homes to Save Property MarketUS Inflation Ebbs for First Time in Six Months in Relief for FedHow One of the World's Oldest Hedge Funds Went Bankrup
