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VF Corp. Is Hiring Former Lululemon Product Chief. Analysts Are Upbeat.

VF Corp. Is Hiring Former Lululemon Product Chief. Analysts Are Upbeat.

VF Corp. has appointed Lululemon’s former chief product officer as global brand president of Vans, the apparel company said late Thursday. Earlier this month, Lululemon surprised Wall Street by disclosing that its chief product officer, Michelle “Sun” Choe, would leave the company to pursue another opportunity. Choe will begin her role at VF in late July.