雅虎香港財經 The Best Everyday Office Perfume for Men
In this article, we will talk about the Best Everyday Office Perfume for Men. For our detailed discussion, go directly to the 15 Best Everyday Office Perfume for Men.
Rising Demand for Luxury Fragrances: Amouage Reports Stellar Growth:
As previously mentioned in our article "15 Best Everyday Colognes in 2024," the global perfume market was valued at $50.85 billion in 2022 and is expected to climb at a CAGR of 5.9% between 2023 and 2030 as there is a higher emphasis on personal grooming, which is being driven by an increase in demand for luxury and exotic fragrances.
A prime example of the rising demand for luxury fragrances is Amouage, an Omani luxury perfume company. Over the last three years, Amouage's annual retail sales have reportedly almost doubled, reaching $210 million in 2023.
The Oman-based high-end fragrance house from Oman recently declared a +24% YoY growth in revenue in 2023. Retail sales in European markets surged by more than 39%, driven by outstanding performance at major department stores. Amouage declared a 28% rise in the Asia-Pacific area and more than 21% growth in America. Oman and the United Arab Emirates were the two most notable nations in the Gulf Cooperation Council (GCC), with like-for-like sales growth rates of 33% and over 30%, respectively.
With the introduction of new independent mono-brand luxury retail experiences in major countries such as China, the United States, the United Arab Emirates, Travel Retail, Malaysia, and Oman, Amouage boutiques ultimately experienced 27% growth in 2023.
Amouage's highest-performing markets have been Oman, the UAE, the United States, and China, which collectively account for more than 40% of total revenue.
If we look at the bigger picture, we can see that the global market for luxury fragrances was estimated to be worth $12.6 billion in 2023, as we noted in our article, “20 Most Luxurious Feminine Perfumes in the World.”
Leaders in the Fragrance Market: Estée Lauder and Ulta Beauty's Investment Trends and Performance in 2024:
Estée Lauder Companies Inc. (NYSE:EL), a well-known American international beauty company, has remained one of the market leaders for perfumes, owning popular brands such as Jo Malone London, TOM FORD, Estée Lauder, Le Labo, and Clinique. Additionally, Estée Lauder Companies Inc. (NYSE:EL) is one of the top “15 Beauty Stocks To Invest In”.
In Q3 2024, Estée Lauder Companies Inc. (NYSE:EL) disclosed net sales for its fragrance segment at $575 million, a marginal dip from the same quarter in the previous year, where the fragrance net sales were $577 million.
The company reveals that Estée Lauder's fragrance net sales dropped mostly due to weaker retail sales throughout the holidays and crucial shopping periods, ultimately reducing shipments for replenishment orders compared to the previous year.
Estée Lauder's stock has also dropped over 16% so far this year, and in the past year, the stock has fallen more than 36% as of the close of May 29.
Before COVID-19, the stock was trading at $200. By the end of 2021, it soared to $370 on average, but since then, it has lost more than two-thirds of its value. The trailing PE ratio is 69, while the forward PE ratio is 30. Furthermore, diluted EPS fell from $6.55 in 2022 to $2.79 in 2023, then to $1.78 over the last year.
According to Estée Lauder, the company's stock fell due to persistent macroeconomic challenges, such as the worldwide geopolitical unrest in some regions and the continued softness of prestige beauty in mainland China. As a result, the Company is reducing its organic net sales outlook range while raising and narrowing its adjusted diluted earnings per common share range, partially offset by an expected negative effect from foreign currency translation.
After reaching its high at the end of 2021 or the start of 2022, the company's revenue has also been steadily declining. Revenue dropped from $17.74 billion in 2022 to $15.91 billion in 2023, further decreasing to $15.35 billion during the last 12 months.
Due to inflation and its power to raise prices, Estee Lauder was able to raise prices throughout the pandemic. Its share price therefore doubled. The company's stock price lost two-thirds of its worth in the previous few years due to consumers' reluctance to pay such high prices. The fundamental concern for Estee Lauder is when it will be able to return to sales growth, and boosting pricing does not help.
Despite this, after a period of sluggish sales due to inflation, the business outperformed expectations, demonstrating a restored demand for beauty and cosmetic products across the United States. Sales in China and Asia's travel retail industry returned after a three-quarter recession, indicating buyers are again willing to shell out on luxuries such as makeup and perfumes. Estee Lauder's organic net sales climbed by 1% in the Americas and 3% in the Asia Pacific area during Q3 2024.
On the bright side, Estée Lauder Companies announced net sales of $3.94 billion for the third quarter of the fiscal year 2024, a 5% increase over the $3.75 billion reported in the same quarter the previous year. In addition, organic sales increased by 6%.
Moreover, Estée Lauder Companies Inc. (NYSE:EL)' Q3 2024 results show a promising 1% increase in fragrance organic net sales. As per the company, net sales from its luxury brands climbed in the mid-single digits, indicating growth across all geographic regions, somewhat offset by a drop from Estée Lauder.
Specifically, Jo Malone London net sales climbed by high single digits, fueled by robust double-digit growth in EMEA and the Americas, predominantly driven by blockbuster product franchises like English Pear and Wood Sage & Sea Salt, as well as new product innovations including Red Hibiscus.
Another Estée Lauder-owned luxury fragrance brand, Le Labo's net sales jumped by double digits internationally and in Asia/Pacific, owing mainly to the sustained success of hero product franchises such as Santal 33 and Another 13, along with targeted expanded consumer reach worldwide.
Hedge fund positions in the company grew to 51 from 43 in Q1 2024 with a collective stake of $2.5 billion.
L'Oreal, the company's competitor, has faced a noticeable slowdown in its sales growth rate over the past several years. Its growth rate from 2020 to 2021 was 13.34%. From 2021 to 2022, this increased to 18.51%, but from 2022 to 2023, it drastically decreased to 7.61% indicating an industrywide downturn, while Estée Lauder's revenue fall suggests that there are also company-specific concerns.
Finally, it is determined that the investors are prepared to pay a PE multiple of 30 for Estée Lauder because they believe that the company is now underperforming and will return to a stock price of at least $200, where it was before the pandemic.
Though it might be too soon to buy this stock, Estée Lauder is likely undervalued at its current price. As an alternative, we think AI stocks will keep rising as they may be the most groundbreaking invention since the wheel and fire.
Another company, Ulta Beauty, Inc. (NASDAQ:ULTA), which is the largest specialized beauty retailer in the United States as well as one of the “20 Biggest Retail Companies in the US,” offers sales of fragrances, cosmetics, skincare, hair care, and salon services. In addition to having 1,385 physical locations in all 50 states, Ulta Beauty now sells its products online and offers an array of social media content, tutorials, and tips.
Ulta Beauty, Inc. (NASDAQ:ULTA) recently announced that in Q1 2024, its fragrance category contributed around 10% of net sales. Comparing this to Q1 2023, the same quarter the previous year, the company’s fragrance segment generated about 9% of net sales, indicating a 1% gain.
On the other hand, as of May 31's closing, Ulta Beauty, Inc. (NASDAQ:ULTA)’s stock had decreased 5.92% in the year before and 20.76% so far this year. However, the price jumped by 1.20% during the last 5 days, giving it a bright prospect.
Positive developments have emerged as elite money managers have poured investments into Ulta Beauty’s stock, with hedge fund positions jumping from 49 to 52 in Q1 2024, resulting in a total stake of $1.4 billion.
With that said, here are the 15 Best Everyday Office Perfumes for Men.
Olena Yakobchuk/Shutterstock.com
Methodology:
To pick out the Best Everyday Office Perfume for Men, we searched the internet for the best office perfumes for men and ranked them based on their number of appearances in our sources, so each appearance got one score. Then we ranked the list based on the aggregated scores. We have also included each perfume’s price and quantity in our list, using the price as a tie-breaker in case two or more perfumes had the same score. The prices that we have mentioned are for particular spray bottles with varying capacities, mostly relying on Sephora and Nordstrom for the data. Please note, however, that we can’t guarantee the accuracy of these prices, since they can vary from region to region.
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The Best Everyday Office Perfume for Men is Prada L’Homme Eau de Toilette.
1. Prada L’Homme Eau de Toilette
Insider Monkey Score: 15
Price: $120 for 100 ml
Prada L'Homme by Prada, a Woody Chypre fragrance, is the best everyday office perfume for men. In 2016, Prada L'Homme made its debut. This scent was created by Daniela (Roche) Andrier. Its base notes include Amber, Cedar, Sandalwood, and Patchouli, while its middle notes feature Violet, Geranium, Iris, and Mate. Its top notes comprise Neroli, Black Pepper, Cardamom, and Carrot Seeds.
Click to see the entire list of the 15 Best Everyday Office Perfumes for Men.
You can also check out the list of the 15 Best Patchouli Perfumes That Smell Seriously Luxurious.
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Disclosure: None. This article is originally published at Insider Monkey.
