The average brokerage recommendation (ABR) for Philip Morris (PM) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?
Zacks.com users have recently been watching Philip Morris (PM) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Philip Morris International Inc’s (NYSE:PM) ambitions for heated tobacco in the United States garner attention from analysts and investors, who believe the company’s goals are within reach despite skepticism from rivals entrenched in the vaping market. As Philip Morris gears up to introduce its flagship heated tobacco device, IQOS, in the U.S. in the second quarter, it aims to carve out a significant market share in a country dominated by vaping products. Also Read: Tobacco Use Falls To 1 In 5 A